![]() ![]() Some may be goals themselves that help fulfill an objective. However, each of these has variable relationships with objectives and goals. These help us see specific performance aspects that are quantified. ![]() On the other hand, metrics are numbers that can be a count (total) or a ratio (a number divided by another). Furthermore, these need to be drilled down into goals like “identify inefficiencies in X,” “try out different campaigns for segment S,” etc. These objectives should be DUMB: Doable, Understandable, Manageable, and Beneficial. Objectives are your desired outcomes that answer the question, “What are you hoping to accomplish for your business by being on the web?” We could look at these three things simply. However, is there really a difference between them? What does each of them have to do with each other? What is KPI in Website Analytics? Therefore, you need to align your objectives with metrics and KPIs. Your website should be treated as an integrated business process among other business processes that contributes to the synergy of reaching goals. Meaning, you should evaluate the performance of your website based on the performance of your overall business. Furthermore, this depends on what kind of business you are running. It has to fulfill the desired business outcomes that are online or offline. This strongly implies a website is up and running not just to be up and running. “ The analysis of qualitative and quantitative data from your website … to drive continual improvement of the online experience that your customers, and potential customers have … translates into your desired outcomes (online and offline).” However, we’d like to share a quote from Avinash Kaushik, the inventor of the “web analytics 2.0” paradigm: The quick answer is that this depends upon your business objectives. How do you evaluate the performance of a website? So before we go on to our list, we’ll explain how this works first. To wit, this shift puts more focus on KPIs more than mere metrics. This, in a sense, is a paradigm shift that puts outcomes first rather than just performance aspects. Today, 66% care more about conversions and revenue. However, this gets complicated as mentioned as visibility and rankings are not the holy grail anymore, and rightly so.īefore, many marketers and clients believed that rankings and traffic are the most important KPIs. ![]() This is why SEO is very important in today’s environment. This means you have to fight for attention too the right kind of attention. This includes your direct competitors and other organizations or entities that vie for keyword domination in SEO. You can have all the visibility you want but that doesn’t mean you get customers to do what you need them to do.Īlso, you have many competitors when it comes to getting seen online. Of course, we want customers to know what our companies do and how we can help them. However, visibility is not the only thing that you want. Sure, this is true as search engines drive 93% of website traffic. It is pretty common these days for people to tell you that you need a website up and running. ![]()
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